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Subject: QR Codes catching on in NA
(Posted on Aug 3, 2009 at 01:13PM)

Tags: QR Codes in Canada
In my ongoing dialogue on social media intertwined with tech trends, there is one technology that is undergoing improvements aimed at making the lives of mobile users and images easier. Some say these new technologies are spelling the demise of the URL or domain name. I say it’s another tool in your arsenal to promote your brand while being innovative.

Read on and you be the judge.

One cool technology that’s been around for a number of years in Japan is called QR Image Recognition or QR codes are another emerging technology that should be interesting to watch.
( image QR Code )




Using a QR code, a mobile phone user could snap a pic, attach the code to the pic. The actual code looks like a futuristic bar code. When another user receives the pic, their phone’s QR code reader goes to a web site that was preprogrammed into the code.

In the case of a contest, straight to the microsite where the contest ‘lives’. The upshot is no typing in a URL or domain name. Print material becomes interactive as well with the use of QR codes and readers.

With this "NEW" technology your branded URL will not appear. Your Brand could create more of a buzz by adding an element of "surprise" to your campaigns. You could include a message & the QR code, instead of telling your customer base exactly what the product is. As a restaurateur one of your beer distributors may want to put a shelf ad that announces ( on your menu ) with the text read  "Granville Island Honey Lager comes with a price"  -- Half price after 5 PM -- the QR code would take people to the ( beer distributors ) website with that mentions which restaurants & shops this offer is in effect -


Some marketers are advocating that the QR code will not catch on because here in North America – mobile users are used to SMS and you can easily send a text message to a mobile user with a short URL to accomplish the same message. The argument is the install base is larger therefore more readily available.

My rely would be that times are changing – so are mobile users and networks. There are more and more mobile users emerging with smart phones like Blackberry and the iPhone. Using these devices platforms you experience the entire Internet on a small screen. QR Codes would be so easy – especially to people like me still trying to get used the iPhone keyboard!






Here’s where the QR code came from:

QR Image Recognition is a ( two dimensional ) bar code. The QR Code was developed by a Japanese corporation back in 1994. QR, short for "Quick Response", was created to allow it's contents to be decoded at super high speed.  Most Japanese mobile phones can read this code with their camera's. QR codes are used in a lot of different advertising situations.

You see that there is no URL anywhere on this image. QR codes allow you to use your mobile phone  ( your mobile phone must have a camera & web access ) to snap a photo of the code ( called tagging ) and instantly you will be directed to the right web address. This eliminates the need of typing ( correctly, or incorrectly ) Currently, in the US most cell phones do not come with the necessary software ( camera & web access ) click here to install software QR Code  You can also download the software application from your iPhone store ( online )

There is "NEW" technology currently being developed that will allow you to snap an image of your product & logo. Immediately this will be sent to a web address, working the same as QR code, but allowing you ( as a marketer ) to print out your  product image & logo, rather than an ugly QR code ( QR code would be replaced with your product image & logo )

With this "NEW" technology your branded URL will not appear. Your Brand could create more of a buzz by adding an element of "surprise" to your campaigns. You could include a message & the QR code, instead of telling your customer base exactly what the product is. As a restauranter one of your beer distributors may want to put a shelf ad that announces ( on your menu ) with the text read  "Granville Island Honey Lager comes with a price"  -- Half price after 5 PM -- the QR code would take people to the ( beer distributors ) website with that mentions which restaurants & shops this offer is in effect -

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